This is probably the question which haunted many of the webmasters of how to get those site links. :-
What exactly are they ? Do they serve any purpose ?
These collection of links actually are of some of the prominent pages of your website which do selected by google itself through its algorithm. Google mostly use them for brand names. Its basically collected from the website’s home page and shown below the website name in google’s search real estate.
The basic criteria for attaining sitelinks for your site is not achievable manually..still there is a certain criteria which one must follow to get qualified for them.
I did discussed it with many of the top minds in forums and most of them have the opinion that the website must have a stable ranking for certain top keywords and it must be over an year old. The number of searches for the said keywords and the surfers visit to your site through them too seems to have an influence.
Considering the democratic nature of the google achieving Site links doesn’t seems a that daunting task but the one keyword webmaster have to mind in SEO is ” patience”.
